An over-the-top Twitter service brings us “Puppy Tweets” — an electronic dogtag that sends signals to your home PC which then Tweets messages to you as though from your canine. As the website touts, if you ever wondered what your pet is doing while you’re at work, the Puppy Tweets tag will detect it and send you a specific Tweet. You’ll get such intelligent messages as “Lunchtime – I’m having a working lunch…”, and “I finally caught that tail I’ve been chasing…”.

While it seems like Puppy Tweets is proof that social media is inane and SM is finally going to the dogs, there is a serious takeaway for online marketers.

Consider creative ways to integrate your company’s services with social media.

A lot of online companies generate tons of data and content for their customers and site visitors. If you fall into this category, you should consider creative ways to allow users to subscribe to that content by following on Twitter.

For instance, wxdata.us has set up numerous Twitter accounts for various cities, each of which notify followers of their local weather conditions and forecasts.

Also, FareCompare provides Twitter accounts informing travelers of best flight deals according to desired airport locations.

There are also quite a few entertaining Twitter accounts out there, and those could provide a format for companies which do not already generate data that lends itself to 140-character-long Tweets. For instance, if you were a wedding cake baker, bridal dress seamstress, or wedding photographer, you might set up a Twitter account that publishes a wedding-oriented quote per day.

Setting up daily quote services on Twitter is actually pretty straightforward. Here at KeyRelevance I have programmed such apps before by leveraging Google Document spreadsheets, and Google Apps code. Other syndication management services such as Dlvr.it can further help in publishing the feeds out onto Twitter as well as into Facebook status updates and into other top social media websites.

As your Twitter accounts attract more followers, and as people retweet your daily updates, your influence grows and your associated website benefits.