By Christine Churchill

The time for Local and Mobile search is FINALLY here. I know we’ve heard that every year, but look around next time you walk through an airport. Notice how many folks are using mobile phones for more than just calling mom? These handy devices have worked their way into our daily business routines and this trend is only going to grow. If you want to learn the ins and out of Local and Mobile search join me and others at the SMX Local & Mobile show in Denver, Oct. 1 & 2, 2007.

If you’re on the fence about going, here’s a little extra incentive – a special speaker’s friend discount. Just use the code SMX20OffLM when you register and you’ll get 20% off the regular price. 😉

I would love to talk with any of you at the show. In fact one of the benefits of these smaller vertical shows is you do get more time and opportunity to speak directly with the experts.

I’ll be speaking on the Tracking Clicks and Calls to Conversion session, specifically I’ll be talking about ways to capture offline sales. Many companies such as ones with complicated buying processes prefer to steer potential customers to a phone number rather than an online form. Often for these type companies the power of the voice is better than having the customer struggle through a series of online questions.

In my session I’ll be discussing methods to capture these offline sales that are congruent with the company’s budget and tech resources. Offline conversions used to be the missing puzzle piece, but now there are a variety of methods to capture this data.

I’ll be joined on the panel with Cid Jenkins form eStara, Michael Murray from AOL, and Cam Balzer from DoubleClickPerformics. Knowing these guys and their high level of expertise, I can tell you this should be a very informative panel.

Here are the details on the show: