Our friends at Omniture are hosting a FREE seminar on Tuesay 14 October in Dallas. In the half-day seminar they will be covering both their SearchCenter and Test & Target tools. The event will be in Dallas on October 14th at the W- Dallas Victory Hotel. Here’s an overview of what they will present:

Automate Paid Search

Set up and manage campaigns across all search engines from a single interface
Create automated bid rules to improve return on ad spend without daily, manual intervention
Adapt keyword bids according to strategic success events beyond simple click-through rates
Correlate paid keywords with your internal on-site search to expand and refine keyword lists and optimize destination URLs
Improve unaided brand awareness through search engine marketing

Improve Relevance

Improve your conversion by using A/B and multivariate testing on your landing pages, banners, forms and any other Web site content
Geo-targeting– how to target content based on the location data you already have in your Web analytics tool
Segment targeting– how to create segments that make sense for your business
Email testing– improve the results of your email campaigns by determining which actually convert best in real-time

Space is limited so register today to reserve your seat. Here is the direct link to register with the schedule: http://events.omniture.com/register/seminars/us2008/index.html.