by Jeff Martin

Jeff Staub posted at theGoogleCache.com that he believes that the Google Adwords tools he used to research associative keywords may be responsible for filling the previous low competitive ad space with pages of ads.

I agree that it makes sense that Google would be looking to continually increase word associations. I saw a video a few months ago linked to from TW where the speaker showed an example of just the stemming tables they had at the time, of course it was impressive. Makes sense that they would put as much work into associations especially when you consider that more proper word associations equals more clicks in the long run which means more $$$ for Google.

It would seem that Google could do this without you using their research tools. They could discover the same word associations when you insert the keywords into an ad and point it to a landing page. Then cross-reference the other keywords used for the same landing page. Less helpful when you point everything to the home page, but of course we don’t do that, do we? 🙂