I think Google’s outdone itself here. Seriously!

I already had a sneak peak this morning at something I knew Google Analytics was changing. I figured “that” was the announcement at the 2 p.m. special session in the ballroom here at eMetrics Marketing Optimzation Summit. Early this morning, I was surprised to run into my friend Avinash Kaushik in front of the WAA booth, because he told me back in August he wouldn’t be here at eMetrics. I had a feeling something “big” was onhand.

I mentioned to Avinash, about the change and asked if that was the announcement. He smiled in his “coy” way and just said “Li, make sure you are in the ballroom at 2!” Needless to say, Avinash doesn’t have to say anything to me twice, I get it. So I was there.

Not 1, not 2, not even 3 features or improvements, they announced 6!

So here’s a quick rundown:
1. Interface changes
2. Adsense Integration
3. Visualization Charts (these are way cool looking)
4. Custom Reports
5. Segmentation
6. API! (this got huge cheers from the audience)

I’ve got video on three of the announcements, I’m working on getting them up to the web, so you can hear Avinash explain it in his own words.