Author Archives: Carrie Hill

SMX East New York Recap – Day 2


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Have you read my Day 1 Coverage of SMX East?  Check it out first, then come ready Day 2 Coverage followed by Day 3 Coverage!

Day 2 of SMX saw me speaking on a panel and Q&A Moderating another, it was a busy day and a HUGE amount of Microdata and Markup information was shared.

If you have access to the slides, you should take a look.  If you don’t have access to all of them, take a look at my slides via Slideshare.

I spoke on the Schema 101 – Why the new metadata matters panel – check out all of the tweets from my session – Continue reading →

SMX East New York Recap Day 1


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The KeyRelevance team recently returned from SMX East in New York City full of enthusiasm and ideas for moving into this next phase of online marketing.

Don’t forget to check out Day 2 and Day 3 coverage when you’re done here!

There was a ton of information shared on Microdata, SEO, Mobile Marketing and more – I thought I’d do a recap of the high points I found, or saw tweeted, while I was there, along with a little analysis and speculation about what it means to you, the marketer or website owner who is Continue reading →

Trusted or Authority Sites – What are They?


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Every month or so, Google quietly releases a blog post that outlines the updates they made to their various algorithms.  This month they rolled out a list of their June & July updates.  There was definitely a theme, the buzzwords were “High Quality Content” and “Trusted Sources.”

Now – how does Google find “High Quality Content?”  Honestly there are probably more ways than we’ll ever know, but what we DO know is that shares and links are an indicator. I think if we combine what they say about High Quality Content and Trusted Sources, we can extrapolate that “Shares of high quality content from trusted sources” are golden.

Identifying those trusted sources is tricky.  Trusted sites are Continue reading →

Are You Ready? Are You Sure?


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I recently ran across a promotion from McDonalds that lined up with the Olympics.  I was in the store, eating with my family on vacation, and had to visit a website to enter a code to be eligible to win.  The only device I had available at the time was my smartphone.  I imagine just about every single entry for this contest comes from a mobile phone due to the way the contest was set up and the game pieces were distributed.  Here’s the issue, I had to fill out a form that was about 15 REQUIRED items long, and every time you clicked on a box to fill it in, the entire page scrolled to the bottom.

SO FRUSTRATING

Once I finally got the form filled out, I thought I had submitted my registration correctly, but when I entered the codes for the game, I was given an error Continue reading →